Social media

Social posts that already know your brand and your products

Connect Instagram, Facebook and Pinterest once, then write, schedule and publish from one studio. Every draft starts from your brand voice card, the product you pick and the way your brand already writes, so you edit a caption instead of explaining your brand again.

* Available on the paid Founder plan. See pricing

Content StudioBrand voice · set
BriefLaunch week for the new tonic. Cans on a picnic blanket, late afternoon light.
Instagram · Facebook · Pinterest✦ Draft with Vaaha
  • Brand voiceWarm, plain-spoken, a little playful
  • ProductMaple Ginger Tonic · real maple, 40 calories
  • Your captions8 recent posts as voice examples
Take Aquick

Ginger with a little warmth behind it. 🍁 Our Maple Ginger Tonic is real maple syrup, fresh ginger and bubbles, at 40 calories a can.

#northwindprovisions #mapletonic #sparkling

Use this
Take Bdeeper

Sweet without the sugar rush. Real maple, fresh ginger, 40 calories, and a finish that makes you reach for the next sip. Cold from the fridge, or over ice with a squeeze of lime.

#northwindprovisions #mapletonic #picnicseason

✓ Using this
ShorterMore product-focusedBetter hashtagsNew version
PublishScheduled · Thu 5:30 PM
Instagramcarousel
Facebookphotos
Pinterestpin
Schedule for Thursday →

Drafts never post on their own. You approve, then publish or schedule.

How it works

  1. Connect your Instagram account, your Facebook Page and your Pinterest account from the Marketing workspace.
  2. Set up your brand voice card, or let Vaaha propose one from your company profile, products and past captions for you to edit and save.
  3. Pick a product, add photos or a video, write a short brief and press Draft to get two takes side by side.
  4. Choose a take, refine it, then publish now or schedule it for a date and time.

What it does

  • Instagram, Facebook Page and Pinterest publishing from one place
  • Drafts written from your brand voice card and the product you pick
  • Two takes on every draft, side by side
  • One-tap refine: shorter, longer, more product-focused, better hashtags
  • Schedule posts and see them on a content calendar
  • Campaigns and dated reminders that start a draft for you
  • Reach, likes, comments, shares and saves for each post

Drafts that start from your brand

Your brand voice card holds your positioning, audience, tone words, phrases to use, phrases to never say and your house hashtags. Every draft follows it, and if you have not filled one in yet, Vaaha can propose a card from your company profile, recent products, connected handles and past captions. Nothing is saved until you press Save.

Pick a product and the draft uses its name, brand, category, description and claims. Vaaha also reads your own past captions, from posts you imported or published, as examples of how your brand writes. It is told to use only what you give it and never to invent claims.

  • Brand voice card you can edit at any time
  • Product details pulled from your catalog
  • Your past captions as voice examples
  • Your attached photos taken into account

Two takes, then make it yours

Press Draft and two takes arrive next to each other: a quick one and a deeper one. Refine either take before you choose, pick the one you like, and swap back if you change your mind.

From there, tap Shorter, Longer, More product-focused, More emojis, Better hashtags or New version, move the tone between softer and louder, or talk the caption through with Vaaha in a short back-and-forth. Drafts are never posted on their own. You approve, then publish or schedule.

Publish to each network the way it works

Post a single photo, several photos or a video to your Facebook Page. On Instagram, post a single image, a carousel or a Reel. On Pinterest, publish image pins to your default board, with the first line of your caption as the pin title.

Publish now, save a draft or schedule a post for later, and scheduled posts go out on their own at the time you set. Each network reports back separately with a link to the live post or a plain error, so a failed post can be fixed and retried.

  • Content calendar of drafts, scheduled and published posts
  • Asset library for your photos, plus your product catalog images
  • Import your past Instagram and Facebook posts

Plan campaigns and see what landed

Group posts into a campaign with a name, objective, product and dates, and its status follows the posts inside it. Add a dated reminder and it shows on your Home dashboard and the calendar, with a draft post started for that day.

The Performance tab collects reach, impressions, likes, comments, shares and saves for each post on Facebook, Instagram and Pinterest, and follower and reach trends for Facebook and Instagram. Look back over the last week or the last few months, filter to one campaign, and see your top post and your best posting hour.

Common questions

Which social networks can I post to?
Instagram, Facebook Pages and Pinterest. You connect each one with your own account, and only the workspace owner can connect or disconnect accounts.
What does Vaaha use when it writes a caption?
Your brand voice card, the product you pick, your past captions as voice examples, and the brief, tone and photos you give it. It is told to use only what you provide and never to invent claims.
Will Vaaha post anything without me?
No. Drafts are never posted on their own; a post goes out only when you publish it or at the time you scheduled it.
Can my team help with posts?
Yes. Teammates with access to Marketing can draft, schedule and publish, while connecting and disconnecting accounts stays with the workspace owner.

Questions about Social media? Ask Vaaha

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