Build, operate, and scale your CPG brand — on one platform.
Vaaha replaces the dozen tools, agencies, and spreadsheets early-stage founders duct-tape together. The platform does the reps. Vetted CPG specialists are one click away for the judgment calls.
Free forever plan · Build modules · Catalog · P&L · $59/mo unlocks Operate & Scale
- 180+
- Founders in early access
- 12
- Tools replaced, on average
- $2.3M
- Agency fees avoided
- 0%
- Marketplace fee — always
One operating system for every stage of your CPG journey.
Most founders manage three separate tool stacks — one to build, one to operate, one to grow. Vaaha collapses all three phases into a single workspace, with AI doing the heavy work and vetted specialists a single click away when you need the human layer.
Everything your CPG brand needs, all in one place.
AI handles the 80% that is repeatable. Vetted specialists handle the 20% that needs judgment. You focus on the brand.
From idea to first run
Validate demand, shape the brand, develop the product, and understand your margins — before you commit a dollar. AI drives the work; call in a designer, lab, or regulatory expert when you want a second set of eyes.
Discover & Validate
TAM, category growth, competitor landscape, and AI-identified whitespace positions — grounded in live retail data.
Brand & Creative
Names, narratives, palette, typography, logo directions, and pack architecture — exportable to PDF & Figma.
Product Development
Formula & flavor dev, co-packer matching, packaging sourcing, lab testing, ingredient suppliers, and your SKU catalog — all in one place.
Unit Economics
Per-unit P&L by channel (DTC / wholesale / retail), COGS breakdown, landed cost, and pricing sensitivity.
Running the business day-to-day
Legal, supply chain, finance, and retail — the layer most early-stage brands duct-tape together from a dozen SaaS subs. AI drafts the work; hand off to a lawyer, bookkeeper, or 3PL partner with one click.
Legal & Compliance
AI contract review is live today — 10 minutes vs. $400 from a paralegal. FDA filings, label reviews, IP tracking, and compliance calendar roll out through 2026. A real lawyer is always one click away.
Supply Chain & Inventory
PO drafting, batch tracking, and co-packer orchestration are live in beta. Inventory across 3PLs, quality sign-off, and shipment visibility ship next — threaded back to the formula you built.
Finance & Accounting
P&L management, invoicing, AR/AP, accruals, expense tracking, and tax-ready exports. AI categorizes transactions; hand off to a bookkeeper when you need real reconciliation.
Retail & Store Management
Listings across DTC, Amazon, and wholesale. Trade spend, distributor relationships, sell-through data, and velocity by door. AI auto-optimizes listings; retail advisors clean your go-to-market.
Grow the brand
Once you're shipping, Scale is the layer that takes you from first customer to shelf dominance. Marketing, team, and growth — AI-driven with designers and advisors a click away.
Marketing & Sales
Campaigns, email flows, content calendar, paid-channel attribution, and sell-in decks for your next retailer meeting. AI drafts; a marketing creative polishes.
Team & Partners
Manage the people you've hired — co-packers, freelancers, consultants, bookkeepers. Scoped access, contract tracking, performance reviews, and partner health.
Business Growth
Board-ready KPIs, category benchmarks, multi-brand & multi-market rollout, fundraising data room, and M&A readiness. The view a Fortune 500 brand team takes for granted.
AI + Human Intelligence
Every function. AI does the reps.
Humans handle the judgment.
Vaaha ships AI-native tools for every step of building and running a CPG brand. When you hit a decision that needs a real expert — a lawyer who knows distributor agreements, a lab that runs shelf-life tests — a vetted specialist is one click away.
Specialists who already speak CPG.
Every specialist in the Vaaha network is vetted for CPG. They inherit your workspace context — your brand, formula, and ledger — so you're not spending the first two hours of a billable engagement explaining what you make.
Designers
Logo, packaging, and marketing creatives. AI drafts the directions; the designer finishes in Figma.
Bookkeepers
AI categorizes transactions; the bookkeeper reconciles and closes the month, scoped to your workspace.
Accountants
Tax filings, year-end cleanup, audit readiness. They inherit your Vaaha ledger on day one.
Lawyers
Contract review is AI-first in-app today. Hand off to a CPG lawyer for distributor agreements, IP, or disputes.
Regulatory consultants
FDA filings, label reviews, organic & non-GMO certification, Prop 65. Scoped to the SKU that needs them.
Labs
Nutritional panels, shelf-life testing, microbial, heavy metals. Book the test and the results flow into Product Dev.
The unfair advantage
Multiple modules. One memory.
Every module in Vaaha writes to the same workspace. Your brand brief flows into your contract review. Your COGS flow into your P&L. Your co-packer relationship flows into your supply chain. No copy-paste. No context switching. No starting over.
Build / Product Development
Formula: 12oz can · $0.74 COGS · cold-fill glass · 4,800 MOQ
Build / Unit Economics
Auto-updates: 58.2% GM DTC · 34.1% wholesale · break-even @ 4,800u
Operate / Supply Chain
PO drafted for Zumbiel Co-Pack · target ship date set · 3PL routing live
Operate / Finance
Invoice auto-drafts on ship confirmation · AR aging tracked in real time
Scale / Growth
KPI board updates live · 41% sell-through vs. category 28% · $1.84 CAC
AI intelligence big brands use
Retail scanner data, category forecasting, partner benchmarks, and reasoning chains that a Fortune 500 trade-marketing team would pay $200k/yr for — priced for a founder.
Every decision is remembered
Vaaha doesn't make you re-explain your product in every module. Change your fill type in Build, and Economics, Supply Chain, and Finance all update automatically.
Own your data — fully
Export in CSV, PDF, Figma, or JSON anytime. Delete your account and you take everything with you. We never sell your product, brand, or formulas.
Specialists inherit context
When you hire a bookkeeper, they don't need a three-hour onboarding call. They see exactly the data you scope — and only that.
How we stack up
The honest comparison.
Before Vaaha, founders cobbled together ChatGPT tabs, agency retainers, and a dozen SaaS subscriptions. Here's how that stacks up.
| Feature | ChatGPT alone | Agency ($15–40k) | The FrankenstackCanva + QuickBooks + Shopify + Foodboro + Upwork | Vaaha |
|---|---|---|---|---|
| CPG-specific context & memory | — | ✓ | — | ✓ |
| Memory across Build, Operate & Scale | — | — | — | ✓ |
| AI + specialist on every function | — | Humans only | — | ✓ |
| Live category & retail data | — | Manual | Partial | ✓ |
| Vetted CPG partner & specialist network | — | Rolodex | Limited | ✓ |
| Per-unit P&L with channel splits | Manual | Spreadsheet | — | ✓ |
| Supply chain & inventory threaded to Finance | — | — | — | ✓ |
| Hire a designer, bookkeeper, or lawyer in-app | — | — | Upwork | ✓ |
| Marketplace fee on partner work | n/a | n/a | 10–25% | 0% |
| Cost to get started | $20/mo | $15–40k | $250–500/mo | Free |
For partners
Join the network that keeps 100%.
Vaaha takes 0% of every engagement. Get matched to qualified founders, inherit workspace context, and keep everything you earn.
Manufacturers & supply
Co-packers · Flavor houses · Packaging · 3PLs · Labs
Run a proper RFQ desk. Publish capacity 12 months out. Quote, sample, PO, ship, and invoice — all from one workspace.
- 6-stage pipeline from RFQ to Shipped
- Rolling 12-month capacity calendar
- AR aging buckets + NET 30/60 invoicing
- Quality cert vault + IP protections
Designers & creatives
Logo · Packaging · Marketing creatives · Photographers · Copywriters
Get matched to briefs by fit, not price. Publish your portfolio, manage projects, and keep 100% of what you bill.
- Explainable match scores on every brief
- Portfolio + impression analytics by SKU
- 4-stage pipeline + in-thread invoicing
- Trust Score + verified reviews
Specialists & consultants
Regulatory · Legal · Accounting · Bookkeeping · Labs
Build a retainer book, not a gig queue. Conflict checks, tiered service menus, matter pipeline, and MRR at your fingertips.
- Retainer, project, and hourly tiers
- Matter pipeline with conflict-check gating
- MRR ladder + churn-risk flags
- Realization rate & billable hour tracking
Pricing
Start free. Scale when you're ready.
No credit card to start. Upgrade only when you need the full Operate and Scale suite.
Partners keep 100% of every engagement.
Vaaha takes 0% marketplace fee — now and always. You set your rate, you keep your rate.
Founder
Free
Everything you need to validate, brand, and plan.
No credit card required.
- Discover & Validate (10 scans/mo)
- Brand & Creative (3 projects)
- Product catalog & SKU mgmt
- Unit Economics calculator
- Basic P&L management
- Browse the Partner Marketplace
Founder
Pro
For founders actively building, selling, and operating.
Or $590/yr — save 2 months.
- Everything in Free, unlimited
- Full Product Development (co-packer, flavor, packaging, labs)
- Full Operate suite (Legal, Supply Chain, Finance, Retail)
- Full Scale suite (Marketing, Team, Business Growth)
- Hire specialists on demand (designers, lawyers, bookkeepers…)
- Priority support
Founder
Scale
For brands running multi-SKU with a team.
Or $2,490/yr — save 2 months.
- Everything in Pro
- Unlimited SKUs & brands
- 5 team seats + role-based access
- SSO & audit logs
- Higher AI limits (10× Pro)
- Dedicated success manager
Partner / Enterprise
Free & Custom
For partners (always free) and brands with bespoke needs.
Enterprise pricing on request.
- Partners: full dashboard, always free
- 0% take rate on every engagement
- Payout rails (Stripe · Wise · SEPA · UPI)
- Enterprise: unlimited seats + SLA
- Enterprise: custom integrations
- Enterprise: dedicated support
How we make money if we take 0%
We're not subsidizing the marketplace. We're building a different business model — one that aligns our incentives with founders, not against them.
Pro & Scale subscriptions from founders
$59/mo or $249/mo once you’re actively building and operating. Not required to start.
Enterprise tier for established brands
Brands doing $5M+ get tailored plans with dedicated support, SSO, procurement workflow, and SLA.
Anonymized category intelligence
Aggregated, anonymized CPG category insights sold to investors and retailers. Never your product, brand, or formulas.
Future: optional premium placements
Once the marketplace matures, partners may opt into featured placement. Never pay-to-play for baseline visibility.
Who we are
Built by founders who've done it.
We built Vaaha because we lived the problem — duct-taping agencies, spreadsheets, and SaaS subscriptions together while trying to build and scale real consumer brands.
MB
Founder & CEO · Vaaha
18 years at Amazon building and scaling businesses — including private brands at global scale. Founded, built, and scaled spirits brands with Michelin-star placements and shelf space at the #1 spirits retailer in the country. Has used AI across every step of the building process, and is now codifying that playbook into Vaaha.
Testimonials pending
Deliberately left blank. We'd rather ship an empty section than invent names and quotes — the CPG community is small enough that fake testimonials destroy trust faster than they build it. Real quotes incoming as private-beta founders go public.
Common questions
Frequently asked
What's actually free vs paid?
Free forever: Discover (10 scans/mo), Brand (3 projects), Product catalog, Unit Economics, basic P&L, and marketplace browsing. Pro at $59/mo unlocks Product Development, the full Operate suite (Legal, Supply Chain, Finance, Retail), the Scale suite (Marketing, Team, Growth), and the ability to hire specialists. Scale tier at $249/mo adds team seats, SSO, multi-brand, and higher AI limits.
How is this different from ChatGPT?
ChatGPT is a generalist assistant — it doesn’t know your category, your SKUs, your COGS, or your co-packer. Vaaha runs on CPG-specific data (retail scanners, category growth, verified partners) and every module writes to a shared memory of your product. Your unit economics reflect the pack you just designed, not a generic template.
Is 0% really 0% on the marketplace?
Yes. Partners — co-packers, creatives, consultants — keep 100% of what they bill. No take rate, no placement fee, no listing fee. We make money from founder subscriptions, enterprise tier, and anonymized category intelligence sold to investors and retailers — never a cut of partner work.
Do I own my IP, formulas, and brand work?
Yes, fully. Everything you create — formulas, brand assets, financial models, partner conversations — is yours. Export in standard formats (PDF, Figma, CSV, DOCX, JSON) anytime, and delete your account with a full data export on the way out.
What's live today vs. coming?
Live: Discover, Brand, Unit Economics, Legal (Contract Review), and Supply Chain (POs + co-packer in beta). Product Development is in private beta. Finance ships Q2 2026, Retail and Marketing & Sales Q3 2026, Team & Partners and Business Growth Q4 2026 — everything in 2026. Specialist hiring (designers, bookkeepers, lawyers, labs) goes live alongside Finance.
How does "AI + Human Intelligence" actually work?
Every module ships with AI as the default — you'll get 80–90% of the way there on the first pass. When you need the last mile done by a human (a lawyer reviewing a distributor contract, a designer finalizing pack, a lab running shelf-life) you hire a vetted CPG specialist from inside the module. They inherit your workspace context with scoped access, invoice you in-app, and leave when done. 0% marketplace fee.
How much AI usage do I get?
Free includes generous limits for getting started (10 market scans, 3 brand projects, unlimited catalog and economics). Pro removes most caps and gives you roughly 10× the monthly AI budget. Scale raises limits another 10×. If you hit a cap, we'll tell you before you're blocked.
What happens to my data?
Encrypted at rest and in transit. We never sell your product, brand, formulas, or partner conversations. The category intelligence we sell is fully anonymized and aggregated. You can opt out anytime.
Can I cancel any time?
Yes. Pro and Scale are month-to-month (or annual at a 2-month discount), cancel anytime from settings in one click. Partner accounts are free and always will be — nothing to cancel.
Start free. Scale when you're ready.
No credit card required. Discover, Brand, Unit Economics, and the Partner Marketplace are available the day you sign up.