Vaaha
The CPG Operating System

Build your brand with AI workflows, expert support, and supplier connections.

Validate ideas, develop products, run operations, and scale from one connected workspace built for CPG founders.

No card required · Free to start
01 · Build

Validate and design

Pressure-test the idea before you spend.

  • Discovery & market sizing
  • Brand & positioning
  • Product development
  • Expert guidance
02 · Operate

Run the business

The day-to-day, costed end-to-end.

  • Unit economics & finance
  • Production planning
  • Supply chain & POs
  • Supplier marketplace
03 · Scale

Grow with confidence

Channels, capital, and the team to get there.

  • Stores & distribution
  • Marketing & sales
  • Fundraising
  • CPG specialists

Do more in one tap

Your inbox, managed. The busywork, automated.

Vaaha monitors your inbox, drafts replies, and turns everyday operating tasks into single-tap actions — so you can focus on building the brand, not chasing admin.

Discovery · live
Founder
Market opportunity
$2.4B · +18% YoY
Trend velocity
Whitespace
Open zone — nostalgia RTD
Customer fit
Strong · 25–40, small-town
Inbox · auto-managed
SD
Scott Davis · Salty's Seafood Grille
Quote request — Tharra Vodka Seltzer for our 14 locations
“Loved the Paani & Bael at the tasting. Can you send pricing + lead time for an opening order across all locations? Looking to launch next month.”
2m
Reading the thread · pulling your catalog + pricing…
✦ Vaaha drafted a reply
ToScott Davis · Salty's Seafood Grille
SubjectRe: Tharra Vodka Seltzer — 14-location quote

Hi Scott — thanks for the kind words on the tasting! Happy to put a quote together for all 14 locations.

For an opening order of 280 cases of Paani + Bael (12 × 355ml), pricing is $21.40/case on NET 30, with a 3–4 week lead time so you're ready for next month.

Want me to lock in the slot and send the PO?

Approve & send →
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AI-Powered Contract Reviews

Flag risks, clarify terms, and understand what you're signing — before you sign.

One-click production planning

Drop in a spec or spreadsheet and get a fully costed run — packaging, freight, warehousing, working capital — in one tap.

$

One-click invoicing

Turn a PO or a photo of a bill into a clean invoice, matched to the right partner and project automatically.

🎙

Voice-enabled task management

Say it and it's done — “add a todo,” “save this vendor,” “validate this idea.” Voice capture turns a thought into an action.


Multiple Modules
Discovery To Shelf
Personalized Learning Memory
Shared Across Every Tool
Intelligent Connected Workflows
AI-Powered Workflows
Expert Network
Trusted CPG Specialists, One Click Away

Experts in the loop

AI does the reps. Experts make the calls.

When a decision needs judgment — formulation, co-packing, label review, or go-to-market — a vetted CPG expert is one click away and already in context with your project.

RS
Ravi S.
Formulation & R&D
BeveragesShelf-stable
Engage →
MK
Maria K.
Co-packer / Manufacturer
RTD canningLow MOQ
Engage →
DL
Dana L.
Regulatory & labeling
FDANFP
Engage →
FormulationCo-packers & manufacturersRegulatory & labelingBrand & designPackagingFreight & 3PLRetail buyersFundraising

Why one platform

Replace the Frankenstack.

No more stitching together spreadsheets, emails, agencies, and tools. Vaaha keeps every workflow connected from idea to shelf.

The duct-taped stack
  • Spreadsheets for unit economics
  • Agencies for brand, on their timeline
  • Email threads for co-packers
  • Nothing remembers anything
  • You're the integration layer
Vaaha
  • Every module costed and connected
  • Experts in-context, one click away
  • Partners & contracts in one place
  • One shared memory across the brand
  • The platform does the integration
For partners

Get discovered by the founders who need you.

Join Vaaha's partner network to connect with qualified CPG founders, understand their project context upfront, and help them move from idea to shelf.

🏭

Manufacturers & supply

Co-packers · Flavor houses · Packaging · 3PLs · Labs

Run a proper RFQ desk. Publish capacity, then quote, sample, PO, ship, and invoice — all from one workspace.

  • 6-stage pipeline, RFQ to Shipped
  • Rolling 12-month capacity calendar
  • NET 30/60 invoicing + cert vault
Apply as a manufacturer →

Designers & creatives

Logo · Packaging · Creatives · Photo · Copy

Get matched to briefs by fit, not price. Publish your portfolio and keep 100% of what you bill.

  • Explainable match scores per brief
  • Portfolio + impression analytics
  • In-thread invoicing + Trust Score
Apply as a designer →
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Specialists & consultants

Regulatory · Legal · Accounting · Labs

Build a retainer book, not a gig queue — conflict checks, tiered service menus, and MRR at your fingertips.

  • Retainer, project & hourly tiers
  • Matter pipeline + conflict-check gating
  • MRR ladder + churn-risk flags
Apply as a specialist →

Pricing

Start free. Scale when you do.

Starter
$0
For validating your first idea.
  • Discovery & brand
  • Unit economics
  • 1 project
Start free
Founder
TBA
For running the whole business.
  • Every module unlocked
  • Unlimited projects
  • Expert marketplace
  • One shared memory
Start free trial →
Scale
Custom
For teams and multiple brands.
  • Everything in Founder
  • Team seats
  • Priority experts
Talk to us

Who we are

Built by brand builders and systems operators.

We created Vaaha after years of building consumer brands, scaling global platforms, and seeing how fragmented the CPG journey has become.

MB
MB
Founder & CEO · Vaaha

Spent two decades at Amazon building and scaling consumer businesses across global markets, including private brands at scale. He went on to found and grow spirits brands with Michelin-star placements, national retail shelf space, and award-winning products. After using AI across every step of that journey, he is now codifying that operating playbook into Vaaha — an AI-native operating system for CPG founders.

AB
AB
Co-founder & CTO · Vaaha

25 years of IT experience building and scaling infrastructure and websites for large public-sector enterprises. Deep systems background, now scaling Vaaha with AI agents — the same pattern, compressed by 10×.

Get started

Build your brand on one platform.

Start free, no card. Bring your idea — Vaaha does the reps.

Start free →