Validate a product concept before you spend on it
Type what you want to make, in your own words. Discovery reads the market around it and returns a verdict, a readiness score, market sizing, the trends working for and against you, the shelf you would compete on, and what to do next. It is free on the Starter plan.
Free on the Starter plan, with a generous free AI allowance.
- Readiness
- 72 / 100
- Customer fit
- 78 / 100
- Whitespace
- 64 / 100
- Category
- $1.2B +9% YoY
02 Market sizing
Measured figures show their cited source.
03 Trend radar
- ▲ Low-sugar sparkling drinks
- ▲ Regional, origin-led flavors
- ▼ Crowded tonic shelf set
04 Competitive set “You” in gold
- Juniper Fizz$2.99
- You$3.49
- Meadowline Sparkling$3.29
- Copper Kettle Tonic$3.99
Illustrative example. Your result depends on your concept and the research found for it.
How it works
- Describe your concept in a sentence or two, and attach a spec sheet, a photo or a voice note if you have one.
- Discovery runs in the background, so you can leave the page and come back to the finished read.
- Read the verdict and scores first, then open any section for the full analysis and its sources.
- Ask follow-up questions on the result, then download the report or find it saved in your Discovery files.
What it does
- A verdict: proceed, proceed with care, or rethink
- Concept readiness, customer fit and whitespace scores
- Market sizing, marked measured only when a source is cited
- A trend radar of accelerators and headwinds
- A competitive set with your concept placed on the shelf
- Follow-up questions on the finished analysis
- PDF download, plus a saved brief in PDF or Word
A verdict you can read in one line
Every run opens with your concept as the headline and a verdict beside it: proceed, proceed with care, or rethink, with the overall readiness score. Under it sit the scores for customer fit and whitespace, so you can see where the concept is strong and where it is thin.
Each section leads with its takeaway. The full reasoning is one tap away when you want it, and stays out of the way when you do not.
The market, the trends and the shelf
Market sizing comes from live web research. When the research cites a publisher, the figure is marked measured and shows its source; when it does not, the figure is labelled synthesized, so you always know which is which.
The trend radar separates the signals working for your concept from the ones working against it. The competitive set lines up the brands you would sit next to, with your concept highlighted among them.
- Concept attributes pulled from your description
- Market sizing with a channel breakdown
- Accelerators and headwinds
- Competitors side by side with your concept
- What you may want to avoid
- Recommended next steps, in order
- Sources and citations grouped by type
Ask the next question
When the read is done, keep going. Dive Deeper takes any question about the analysis, and offers six starting points: what a buyer wants to hear, pricing, sourcing, regulatory risk, positioning and a channel rollout path.
You can attach a file, a photo or a voice note when you describe the concept, and Discovery reads it along with your words.
Take the report with you
Download the full report as a PDF, laid out for a desktop screen or a phone. Each run is also saved to your Discovery files as a brief, in PDF or Word, whichever you set as your default document format in your profile.
Common questions
- How long does a validation take?
- A full read usually takes about two to three minutes. It runs in the background, so you can leave the page and the result loads when you come back.
- Is concept validation free?
- Yes. Discovery is free, with a generous free AI allowance on the Starter plan. Runs and follow-up questions draw on that allowance.
- Where do the market numbers come from?
- From live web research run for your concept. A figure is marked measured only when the research cites its publisher; anything else is labelled synthesized.
- Can I keep a copy of the result?
- Yes. Download the report as a PDF, and find a brief of every run in your Discovery files, saved as PDF or Word depending on your profile preference.